Greenwald’s book offers a 15-step program for meeting the man of

	Pose a question in your profile that reflects your personality.

your dreams, including how to make the most of online dating.

“You can increase your odds [of finding someone] by putting yourself where the most single men are searching for serious relationships,” Greenwald counsels. “That happens to be online.”

Because more men than women are dating online (55 percent men to 45 percent women), Greenwald says, “It’s the most effective medium to meet the maximum number of single men with minimum time invested in the search.”

In the book, Greenwald offers these tips for successful online dating:

1. Be unique
Because there are many other women dating online, you must strive to be unique and stand out in the crowd. Our tip: Ask friends to help you define your most unique qualities so you can market them more in your free profile.

2. Create intrigue
You must create intrigue to entice men, who in turn will spend more time learning about you and contacting you after a quick glance at your photo. Our tip: Pose a question in your profile that reflects your personality. Set up a hilarious joke, but leave the punchline for later.

3. Create volume
The more men who write you, the more choices you have. Our tip: Don’t be overly picky; broaden the type of match

“Take a proactive approach to going after what you want.”

you’re looking for by expanding your search a few more miles.

4. Be efficient
You must create systems and strategies to weed through the volume of men and make smart choices. Our tip: If his profile grabs you but his picture doesn’t, add him to your Favorites list and check back in a day or two. If he still interests you, pursue. If not, drop.

Greenwald offers this advice for improving your attitude—and your chances of meeting Mr. Right:

5. Keep hope alive
“Thinking there’s no one out there is very common,” she says. “You’ve looked for a long time and are frustrated and tired of the search. Don’t give up — that’s the biggest mistake.”

6. Abandon the list
“By 35, we’ve developed a list of what we’re looking for—looks, religious preferences, hundreds of things,” Greenwald notes. “But many of the women who’ve worked with me ultimately found their dream man comes in a totally different package than they’d every imagined. Opt for love, not the list.”

7. Check your baggage
“Many first dates and profiles are all about the baggage—‘I can’t trust anyone,’ ‘I can’t put myself out there,’ ‘I’m bitter about my ex-husband.’ That’s not projecting your best self, and it creates a self-fulfilling prophecy. If you’re not attractive to yourself, no one else will be either.”

Finally, Greenwald says the key to finding a husband after 35 is not playing it safe.

“Fate has not knocked on your door yet,” she says. “So open the door yourself. Take a proactive approach to going after what you want.”

For more tips, order your copy of Find A Husband After 35: What I Learned at Harvard Business School today.

Margot Carmichael Lester is a freelance writer who frequently contributes to Happen magazine.